THE IDEA
Rather than thinking of the influencers then creating an idea around them we started with what creating ideas make that the community online would embrace. We came up with the concepts of leveraging visual —and audio expressions of delight to express the new quarter pounder with cheese. An irreverent internet twist to the television campaign from McDonald’s.
We then found influencers that fit the brand and campaign objectives, did a deep dive into their channels, and developed creative that took what they were known for and used the fresh beef Quarter Pounder to enhance it.
