Marvel - Ant-Man & The Wasp

ANT-MAN AIMES ROOM

THE CHALLENGE

Create an exciting social experience for press and influencers to enjoy that can also be seen and engaged with by fans on social.

THE IDEA

Press junkets are typically all the same: a bunch of interviews with a couple of interesting photo ops or props from the film to look at. We wanted to flip the script by letting press and influencers step into an optical illusion ames room where they could increase and decrease in size like Ant Man right in front of your very eyes. No post SFX needed!

THE RESULTS

The set was intended to be filmed for video, leading to numerous posts on Facebook and Instagram leading to millions of engagements.

The cast even joined the fun with their video and images getting onto the front page of Reddit.com and becoming one of the most liked Instagram posts on the Marvel Studio account.

Previous
Previous

Kellogg's Bear Naked - Social AOR

Next
Next

PACT - Dirtiest Crop