PACT APPAREL

DIRTIEST CROP

THE CHALLENGE

Create video content that introduces Pact’s brand platform, informs viewers of the little known environmental catastrophe that is conventional cotton production, and win new audiences for re-marketing

THE IDEA

Information can only go as far as the visual hook it’s wrapped in, so we created an info-driven animation using water balloons to tell the story of water waste and the solution that organic cotton offers.

THE RESULTS

Per Google, the campaign represented “best in class” content performance on YouTube, retaining 96% of viewers from start to finish  and 160% brand recall lift. Making it the brand’s most successful awareness driven campaign.

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