Qualcomm

BUG CIRCUS

THE CHALLENGE

Create a conversation around the power efficiency of Snapdragon microprocessors that is relevant to the web.

Win over consumers including tech savvy skeptics and novices who don’t know what a processor is. Leverage content to grow Snapdragon’s social media presence.

THE IDEA

How do you take a very technical piece of hardware and explain complicated benchmarks around processor efficiency? The answer was to express it in a very simplified visual manner. We illustrated the point by building a one-of-a-kind miniature generator that will create the tiniest amount of energy possible in order to fire up a Snapdragon-powered phone. Oh, and power it with bugs on modified circus equipment.

THE RESULT

The campaign was an instant hit receiving over 500 blog posts and thousands of tweets. The video received over 3 million organic views and won the brand its first Clio award.

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