Netflix
GEEKED EDITORIAL SOCIAL AOR
THE CHALLENGE
Netflix’s Geeked channel was 6 months into it’s premiere and was struggling to find a voice that defined the brand, stalling out their ability to grow. Netflix was looking for an agency partner to help rebrand the channels and create captivating content that can build a community for long-term sustainability.
THE IDEA
Geeked was dealing with a potential shutdown of their social channels. We needed to quickly turn around engagement within 8 weeks or the lights would go (virtually) out. So we focused on a three tiered community first approach to creating a brand by, and for, all geeks. First we wanted to create geek base memes that reflected the current moment and culture where the brand can contribute to the conversation and highlight community members, versus making announcements. Second was ownable formats fans wanted to engage with that would represent what Geeked is about why fans should tune in. Third was tentpole cultural moments that were exclusive to the brand and bring celebrities directly to the fans who love them.
