GAZELLE.COM

SOCIAL MEDIA AOR

THE CHALLENGE

Develop a social media strategy that will drive awareness and conversion for Gazelle both for costumers purchasing and selling their phones on their website.

THE IDEA

Gazelle.com had their own internal agency creating social media content and conversion, but lacked an agency like Village that had a creative-driven approach to conversion advertising.

Wefocused on developing thumb-stopping creative that visually grabbed audiences on social and connected the user to the consumer value of the brand.

With a small proof of concept budget, we created 5-6 social assets every month and tested the content with a small media buy to see if awareness and conversions would increase.

THE RESULTS

Village’s creative proved effective by driving lower benchmark CPMs by 57% and increasing brand retention rates by 25% .

We also delivered a monthly average of 9.99 times return on ad spend creating an over 20% decrease in CPA (cost per acquisition) – proving that Village can bring value not only to awareness campaigns, but conversions.

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