Netflix

THE PUNISHER

THE CHALLENGE

Although not the most-buzzed about Marvel show, Punisher is one of the most-watched programs on Netflix with a high, long tail of viewers over time. Netflix was looking to create anticipation behind the Marvel series with a small turnaround till launch.

THE IDEA

With a growing fan base and a new season quickly approaching, we wanted to create quick-hit content teasing Frank Castle's return after the cliffhanger disappearance from the previous season – and build up the introduction of new characters in seasons 2. With little time before the show's premiere, we created thumb stopping visual content to engage viewers and build up excitement around Punisher's return.

THE RESULTS

Our creative content became some of the highest-performing social posts, not only on the Punisher social channels – but performing in the top 5% of all Netflix social content during the buildup and launch of the show. The show also premiered in the top 10 making it one of the most popular shows on Netflix.

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