THE IDEA
Lovers of Star Wars ourselves, we wanted to create some wish fulfillment for fans of the franchise and give them an opportunity to be inside the universe and choose a side: the Resistance, or the First Order.
We created a booth at Comic-Con NYC to look just like a First Order starship that featured exclusive props from the film, but little did visitors know that we secretly chose one lucky fan and put them on a wanted poster with First Order searching for them.
Visitors had to chose if they wanted to give themselves up to the First Order or risk escaping with fellow Resistance fighters.
